Adefenceadefence

Protect and optimize
your advertising

Block invalid traffic and low-quality conversions that mislead algorithms. Adefence helps your advertising campaigns invest in real opportunities.

Compatible with all marketing channels

SearchPerformance MaxDisplayShopping
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Adefence Protect

Analyze each click in real time and evaluate the risk. You can adjust bot protection without indiscriminately blocking real users.

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Adefence Signal

It follows the outcome of each conversion and automatically builds value signals to direct the bidding to what generates real results.

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Your campaigns learn from the wrong signals

Invalid traffic, unqualified leads, returns and conversions that generate no value can affect how algorithms allocate budget. Adefence protects your budget and makes advertising signals more reliable.

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Conversion quality
Order confirmedReal value
Canceled orderNeeds correction
Qualified leadReal value
Clean signals to campaigns

Block traffic that wastes budget

Adefence analyzes incoming traffic quality and reduces interactions that consume budget without genuine intent.

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Adefence protection overview with demonstration data

Optimize for the value that remains

Not all conversions have the same value. Adefence helps bidding focus on those that truly matter.

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Optimizing for real value
Value signalsRaw conversions

How Adefence works

Connect

Easily connect and centralize your business data. CRM, ecommerce, Ads.

Protect

Protect your budget by neutralizing invalid traffic (IVT) and bots upstream.

Optimizes

Clean up low-quality signals and optimize for real value.

Send

Interact directly with your marketing channels. Google, Meta, CRM, and more.

Adefence adapts to every business model

Every sector measures value differently. Adefence connects real funnel outcomes to campaigns so bidding can optimize for what truly matters.

NetROAS Bidding
Optimizing for real value
Value signalsRaw conversions

Ecommerce

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Optimize for real profit by adding returns, reversals, and costs to your conversions.

Lead Quality
From contact to customer
Form submittedNew lead
CRM qualificationQualified
Deal closedReal value
Lead value returns to Ads

Lead Generation

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Exclude spam and train algorithms to find only qualified leads.

Activation Sync
From signup to value
SignupFirst event
ActivationActive user
Paid planReal value
Optimize on users that count

SaaS & Subscription

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Connect signup, activation, and paid plans to optimize Ads for users who generate value.

See what happens to traffic and conversions.

The dashboard combines visitor analysis, risk signals and conversion outcomes in a single overview. You can follow the path from the click to the real result and use this information to decide where to intervene on the campaigns.

Adefence / General Overview↗
Adefence dashboard demonstration overview with traffic and conversion data

Your site, your platform
Adefence integrates

Compatible with any CMS, e-commerce platform and custom site. Adefence can also be integrated with CRM, solutions and business systems already in use.

  • Shopify
  • Adobe Commerce
  • PrestaShop
  • WooCommerce
  • BigCommerce
  • WordPress
  • Wix
  • Squarespace
  • Shopware
  • Webflow
  • Joomla
  • Drupal

Questions and answers

FAQ section
What is Adefence?

Adefence is the first advertising campaign protection platform developed entirely in Italy. Unlike other anti-fraud systems, Adefence takes a two-layer approach: • It analyzes visitor behavior and characteristics in real time, isolating general (GIVT) and sophisticated (SIVT) invalid traffic; • It cleans and qualifies the conversion signals used by digital marketing platforms to train your campaign algorithms. The platform connects your business ecosystem (CRM, ecommerce, websites, etc.) to digital marketing. You can decide in complete safety which data to provide to Adefence to obtain a full overview of your visitors' and prospective customers' funnel. Adefence then combines intelligence data with your business data, training advertising algorithms with signals based on actual outcomes. Your campaigns will stop chasing low-quality traffic and learn to identify only what creates value for your business.

Which types of campaigns does Adefence work with?

At present, Adefence is compatible with all Google Ads campaigns (Performance Max, Search, Dynamic Search, Display, Shopping, etc.). Adefence can reach its full potential with Smart Bidding campaigns.

How can I integrate Adefence?

Adefence was designed as a flexible, platform-agnostic solution able to integrate with any type of CRM, workflow automation, website, ecommerce platform, etc. You can also integrate it directly into your application code through custom APIs protected by different authentication methods. If you encounter problems during integration, contact us for personalized consulting tailored to your needs.

Is installation complicated?

The protection system can be activated in minutes by adding a very lightweight script to your web pages and a configuration file accessible under your domain. You will need to authorize Adefence as an administrator of your advertising account to allow direct communication with the marketing channel. Do not worry about memorizing everything: once inside, you can configure it all through a short guided process.

What kinds of businesses is Adefence for?

In general, if your business uses online advertising, Adefence is very likely to add value. It also offers different features, and you can use a specific combination of solutions based on your sector. The site has dedicated pages proposing solutions for different scenarios. Do not hesitate to contact us if you need help identifying the ideal solution for your use case.