Adefence Protect
Adefence analyzes clicks and unusual patterns to detect bots, suspicious IPs, competitors and traffic without genuine intent. Protection against invalid traffic keeps campaign signals cleaner.
The invisible problem inside your campaigns
According to Juniper Research, ad fraud absorbs tens of billions of euros each year. For advertisers, the risk is paying for traffic that does not convert or improve the business.
Learn moreExclusions and interventions adjustable according to the level of risk.
A defense against invalid traffic and click fraud
Adefence monitors incoming traffic, assigns a risk level, and distinguishes real users from anomalous visits. This lets you block suspicious sources, protect budget, and keep campaign signals cleaner.
Learn moreMore signals together, not an indiscriminate block.
AI agents are reshaping advertising traffic
More and more online interactions are mediated by AI assistants and agents capable of exploring the web on users' behalf. For paid media, this means optimizing on signals that do not correspond to real commercial demand.
Learn moreProtection becomes optimization
Adefence does more than block invalid traffic. It turns the information collected into cleaner signals for advertising platforms, reducing the effect of low-quality traffic on bidding.
Learn moreAdefence adapts to every business model
Adefence recognizes how invalid traffic appears in different sectors and acts where budget risks being wasted.
Ecommerce
↗Optimize for real profit by adding returns, reversals, and costs to your conversions.
Lead Generation
↗Exclude spam and train algorithms to find only qualified leads.
SaaS & Subscription
↗Connect signup, activation, and paid plans to optimize Ads for users who generate value.
Questions and answers
FAQ sectionWhat is invalid traffic (IVT)?
Invalid traffic, or IVT, consists of clicks, visits, and advertising interactions that do not come from genuine commercial interest: bots, automated scripts, repeated clicks by the same party, competitors clicking to exhaust your budget, or traffic from opaque networks. It is divided into GIVT (easily recognizable: known bots and crawlers, data centers) and SIVT (far more insidious: it simulates a real user using genuine browsers and residential proxies).
How does Adefence distinguish a real click from an invalid one?
It analyzes dozens of parameters for each interaction—IP and its reputation, device, browser, geographic origin, VPN/proxy use, time spent, browsing behavior—and assigns a reliability score: the more behavior differs from that of a real user, the lower the score.
What happens when Adefence detects suspicious traffic?
When the score falls below a threshold, the IP or device is automatically added to the platform's exclusion list (e.g. Google Ads). Exclusions update dynamically because those generating fraudulent traffic often change IPs to avoid detection.
Does Adefence also protect against unfair competitors and click farms?
Yes. It recognizes typical patterns—repeated clicks at the same times, by the same parties, or from networks associated with click farms—and uses fingerprinting to identify the same device even when its IP changes.
Is there a risk of mistakenly blocking real users (false positives)?
The risk is lower than with traditional systems: Adefence assesses the overall context, not one isolated signal (unlike systems that block every VPN regardless, even when it generates real conversions).
Does IVT Protection work with all Google Ads campaigns?
Yes, Performance Max, Search, Display, and Shopping. It also supports preparing documentation for Google Ads refund requests (the final decision always belongs to Google).
What is the difference between this protection and Signal Engineering?
IVT Protection acts upstream (blocking traffic before/during the click); Signal Engineering acts downstream (correcting conversion value after the real outcome). They are two complementary layers of the platform.
Protect and optimize
your advertising
2 months free trial