Bot and automation protection
Identifies and blocks traffic from bots and automated scripts that mimic human behavior in real time. This prevents artificial signals from consuming budget and distorting bidding algorithms.
Main protection, analysis and optimization features
Compatible with all Google Ads Campaigns
SearchMax performanceDisplayShopping
AdsClick ListingTraffic IntegrityOQLQuality OutcomeAISignal optimization
Protect Budget and Analyze Traffic to Optimize Every Conversion
Adefence protects your budget and improves AI-driven campaign performance by checking traffic integrity in real time. It analyzes each interaction to distinguish initial conversions from actual value, assigning a reliability score that informs bidding algorithms. Instead of relying on static rules alone, Adefence manages the quality of signals sent to advertising platforms so budget can focus on genuine users and outcomes that create business value.
Adefence Signal governance MonitorStatus: Analysis Interactions...
Input traffic
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Optimised signal AI
Click farm and click fraud defense
Detects patterns associated with click farms and large-scale ad fraud. Protects campaigns from invalid clicks that create apparent traffic volume without a chance of genuine conversion.
Protection against malicious competitors
Monitors and mitigates deliberate clicks from competitors seeking to exhaust your daily budget. Helps keep ad visibility focused on genuine prospective customers.
Suspicious VPN and proxy detection
Identifies VPNs, data centers and anonymous proxies that may hide traffic origins or bypass geographic restrictions. Filters sessions without reliable integrity signals.
Spam lead and fake order prevention
Distinguishes real conversions from spam leads or fake orders. Prevents these poor-quality signals from misleading ad platforms and steering Smart Bidding toward the wrong audience.
Protection system
Adefence goes beyond simple IP blocking, which can create false positives and lose genuine users. Its machine learning algorithms assess the behavior of each session in real time. Rather than using only static lists, the system evaluates interactions and their final outcomes to distinguish apparent conversions from real business value. This helps ensure that bidding algorithms learn from genuine signals while reducing spend on invalid interactions.
Explore features EsploraAnalysis and Optimization
Adefence goes beyond conversion tracking to connect Ads, CRM and business data throughout the advertising value cycle. Traffic Integrity identifies anomalous patterns and automation that can affect the funnel. Outcome Quality Loop then evaluates leads and orders against actual outcomes such as net margins, returns and valid appointments. The resulting signals go back to advertising platforms so Smart Bidding can learn from results that generate value, with each optimization introduced in a controlled way.
Explore features EsploraTraffic Integrity (TI)
Detects suspicious traffic, abnormal patterns and automation to protect advertising spend. Evaluates traffic integrity to reduce the impact of risky signals throughout the funnel.
Outcome Quality Loop (OQL)
Distinguishes an initial conversion from its real outcome, including its status and final value. Prevents unhelpful leads and unprofitable orders from teaching algorithms the wrong lessons.
Signal Governance
Improves the signals sent to AI-driven advertising campaigns without disruptive changes. Aligns bidding more closely with the business’s actual value.
Workflow Integration
Connects Ads, CRM, ecommerce and automation in one manageable flow. Brings advertising data into operational workflows to reduce fragmented tools.
Controlled rollout and Safe Mode
Allows gradual activation and pilot testing of signals. Safe Mode pauses actions when data is not sufficiently reliable, helping maintain account stability.
Measuring real value
Shows the difference between apparent conversion volume and real value, including waste, quality and net value. Identifies leakage between a recorded conversion and an economically useful outcome.
Compatible with any website and ecommerce platform
Defend your budget and optimize AI campaigns on clean signals and real business results.
Register now 2 months free