Insights Adefence

Adefence protection and optimization in advertising campaigns

Click fraud: how to defend your advertising budget from invalid traffic

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Ad fraud in subscription services, SaaS and mobile apps

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Value-based bidding: teaching campaigns which leads really matter

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Why lead quality is the real conversion goal

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Ecommerce and invalid traffic: AI, fraud and abuse that harm campaign performance

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From gross ROAS to NetROAS: optimize campaigns for the value you keep

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High ROAS, low margin: the hidden risk in ecommerce campaigns

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AI and advertising traffic: when the click does not come from a person

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Invalid traffic: its impact on your advertising campaigns

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Google Ads conversion adjustment: update conversions with their real value

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Signal engineering: giving Google Ads and Smart Bidding better signals

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Smart Bidding and poor-quality conversions: when Google Ads optimizes for the wrong signal

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