Adefence Protect
Analyze the click and visit in real time, without indiscriminately blocking who is really interested.
How Adefence works
Adefence starts from advertising click, protects budget from invalid traffic and uses real business outcomes to improve signals sent to campaigns.
First, it protects traffic.
Then, it qualifies value.
Adefence helps campaigns to distinguish suspicious visits from real customers and useful conversions from those that do not generate value.
Adefence Signal
Connect conversions to sales, qualified leads, returns and other real outcomes to upgrade the bidding.
From the click to the bidding decision.
Each phase adds context: first traffic, then what really happens in your business.
Ad click
A visitor arrives from a Google Ads campaign.
Adefence Protect
Evaluate the risk before traffic distorts campaigns.
Real results
CRM, e-commerce and business systems add real result.
Adefence Signal
Qualify the sales value, lead, return or cancellation.
Updated signal
Google Ads receives more reliable data for bidding.
ADEFENCE PROTECT
The click is analyzed before becoming a signal.
For each click from paid media, Adefence Protect combines network reputation and navigation behavior. The system assigns a risk score and recognizes GIVT, SIVT, bot, click farm, competitor and pattern compatible with AI agents.
Adefence ProtectReal-time analysis
Click by AdIn analysis
Network outputVerified
Behavior of the visitRated
Anomaly patternHigh risk
Risk assessment
More signals together, not an indiscriminate block.
Conversion quality
Order confirmedReal value
Canceled orderNeeds correction
Qualified leadReal value
Clean signals to campaigns
Conversion is not always the final result.
After filtered traffic, Adefence Signal connects clicks, conversions and results from CRM, e-commerce, workflow automation or applications. A sale, a qualified lead, a return, an annulment, a margin or a paying plan can correct the value sent to the bidding.
Questions and answers
FAQ sectionWhat are the four steps in how Adefence works?
Connect (connect CRM, ecommerce, forms, Ads), Protect (real-time analysis to block invalid traffic), Optimize (compare conversions with actual outcomes), Send (return clean signals to Google/Meta for more reliable bidding).
Which systems can I connect to Adefence?
CRM, ecommerce, contact forms, automation tools, and major advertising platforms, through ready-made connectors or custom APIs.
How long does it take to activate Adefence on my site?
Adefence excludes artificial traffic and A few minutes: a script on the site, a configuration file, authorization for the advertising account. Guided process, no technical skills required.
Do I need to modify my Google Ads campaigns manually?
No. Tracking templates are applied automatically at the account level to existing and future campaigns.
What does Adefence do with the data it collects about my funnel?
It uses them only to qualify conversions and correct value signals; you decide which data to share.
Does it work with any website or ecommerce platform?
Yes. It is available for any platform.
Is installation complicated?
No. Installation is genuinely simple. During registration you need only: 1) grant administrator access to the Adefence system; 2) add a script to your site and a configuration file. Both are provided automatically by the system with guided instructions, without complex technical work.
Protect and optimize
your advertising
2 months free trial